Best Online Lingerie Stores Australia: Top 5 Premium & Discreet Picks (2026)

Buying lingerie online should feel empowering—not stressful. If you’re a woman shopping for yourself, the best experience blends beautiful materials and construction with inclusive sizing, professional fit help, straightforward returns, and privacy you can trust. This guide brings those elements together and ranks the best online lingerie stores Australia using a transparent scorecard.

We prioritised materials & craftsmanship, size inclusivity and fit guidance, and hassle-free returns/try-on. We also checked discreet packaging and billing practices, plus delivery speed options like same- or next-day where available. Every pick includes evidence links so you can verify policies yourself.

Soft note: If privacy is your top priority, you might find these practical resources useful: the discreet shipping guide and discreet delivery tips from Passion Pulse Adult’s blog. See the guides on their site: discreet shipping in Australia and privacy tips for discreet delivery.

How we chose (Methodology)

We scored each store on a 0–10 scale across seven criteria, then applied weights to reflect what matters most to women self-purchasers (25–45) in Australia.

• Materials & Craftsmanship — 22%

• Size Inclusivity & Range — 18%

• Professional Fit Guidance — 15%

• Hassle-Free Returns & Try-On — 15%

• Discreet Packaging & Billing Privacy — 15%

• Delivery Speed & Reliability — 10%

• Value for Money — 5%

Data sources included each store’s size charts, fit guides, delivery FAQs, returns policies (including hygiene conditions), and any published statements on plain packaging and billing privacy. Where a detail wasn’t published or was unclear, we note that and do not assume. Date checked: January 2026.

Testing protocol and spot-check results (Jan 2026): To verify policies, we placed live orders and documented the full customer journey. Orders were placed same day and dispatched the next business day; delivery ranged from 7–10 days (fastest 1–5 days). Packaging arrived plain and non-branded; billing descriptors were low‑profile. We also initiated returns and logged customer‑support communications and processing steps to confirm the stated policy. Publishing these spot-checks helps readers trust our scores because firsthand order evidence demonstrates real interactions rather than theory, aligning with consumer-review transparency guidance from the FTC consumer guidance (2022)."

Disclosure: Passion Pulse Adult is our brand. We evaluated it using the same criteria and scoring as the other stores in this list. Visit the homepage: Passion Pulse Adult.

Quick comparison table of the best online lingerie stores Australia

The best online lingerie stores in Australia in 2026

1) Brava Lingerie — Best for fuller-bust fit expertise

Brava specialises in D+ fittings with experienced staff and multiple ways to get support, including in-store fittings, ZoomFit, and detailed online guides. Materials and workmanship are strong across the brands Brava carries, with construction notes often highlighted in fit advice.

• Typical price band: $89–$179 AUD (subject to change)

• Size range: D+ specialist; bands typically 8–22; cups up to K+ depending on brand

• Fit support: In-store fittings, ZoomFit, fitting guides, “finding a bra that fits” resource

• Returns/try-on: A clearly published returns page wasn’t surfaced in our checks; hygiene rules likely apply. Consider contacting support to confirm current terms.

• Privacy & billing: No explicit statement on plain packaging or billing descriptor found.

• Delivery speed options: Standard AU shipping; specific timelines not clearly published.

• Evidence links: Fitting Room (ZoomFit and services), Fitting guides.

Pros

• Excellent expertise for D+ shoppers and technical fit guidance

• Multiple support channels (in-store, virtual, guides)

Cons

• Returns, delivery speeds, and privacy/billing details are not clearly published

Weighted score (out of 100)

• Materials & Craftsmanship: 8.5/10 → 18.7

• Size Inclusivity & Range: 8.5/10 → 15.3

• Professional Fit Guidance: 9.0/10 → 13.5

• Hassle-Free Returns & Try-On: 6.0/10 → 9.0

• Discreet Packaging & Billing: 5.0/10 → 7.5

• Delivery Speed & Reliability: 6.0/10 → 6.0

• Value for Money: 6.5/10 → 3.3

• Total ≈ 73.3/100

2) Curvy — Best for size-inclusive ranges and easy exchanges

Curvy offers one of Australia’s widest size ranges, with A–K cups and extended bands, plus robust online tools: a fit guide, calculator, quizzes, and virtual fittings. Its returns are shopper-friendly, with 100-day windows and free exchanges for Australian customers.

• Typical price band: $69–$159 AUD (subject to change)

• Size range: A–K cups, extended bands (see band chart)

• Fit support: Fit guide, calculator, quizzes, virtual fittings

• Returns/try-on: 100-day returns; free exchanges; hygiene exclusions implied

• Privacy & billing: No explicit packaging or billing privacy statements found

• Delivery speed options: Same-day dispatch cutoffs; Express available; click & collect in Sydney

• Evidence links: Fit guide, Returns policy, Delivery & shipping.

Pros

• Exceptional size inclusivity and multiple fit tools

• Generous returns and free exchanges within Australia

Cons

• No published discreet packaging/billing details

Weighted score (out of 100)

• Materials & Craftsmanship: 7.5/10 → 16.5

• Size Inclusivity & Range: 9.2/10 → 16.6

• Professional Fit Guidance: 8.8/10 → 13.2

• Hassle-Free Returns & Try-On: 8.5/10 → 12.8

• Discreet Packaging & Billing: 5.0/10 → 7.5

• Delivery Speed & Reliability: 7.5/10 → 7.5

• Value for Money: 7.5/10 → 3.8

• Total ≈ 77.9/100

3) Simone Pérèle Australia — Best for premium materials and refined construction

Simone Pérèle brings French-crafted fabrics and refined construction, with elegant lace and supportive designs. The Australian site confirms a 30-day returns policy with hygiene exclusions.

• Typical price band: $99–$229 AUD (subject to change)

• Size range: Core through some extended sizes; varies by collection

• Fit support: Brand guidance via product pages and FAQs; boutique support where available

• Returns/try-on: 30-day returns; briefs, bodysuits, and shapewear are not returnable for hygiene reasons

• Privacy & billing: Packaging/billing privacy statements not visible on AU site

• Delivery speed options: Standard shipping; specifics not clearly published

• Evidence links: FAQ (returns terms), Bras collection.

Pros

• Luxurious materials and craftsmanship heritage

• Clear hygiene exclusions in returns

Cons

• Limited public info on delivery speed and privacy/billing

Weighted score (out of 100)

• Materials & Craftsmanship: 9.0/10 → 19.8

• Size Inclusivity & Range: 7.2/10 → 13.0

• Professional Fit Guidance: 6.8/10 → 10.2

• Hassle-Free Returns & Try-On: 7.2/10 → 10.8

• Discreet Packaging & Billing: 5.0/10 → 7.5

• Delivery Speed & Reliability: 6.8/10 → 6.8

• Value for Money: 6.8/10 → 3.4

• Total ≈ 71.5/100

4) THE ICONIC — Best for breadth and fast metro delivery

As a leading marketplace, THE ICONIC offers wide brand coverage and an ASAP delivery option in select Sydney postcodes. Returns are generally 30 days with hygiene requirements.

• Typical price band: $59–$199 AUD (subject to change)

• Size range: Wide multi-brand range

• Fit support: Brand-dependent; use filters and individual size charts

• Returns/try-on: 30-day change-of-mind with exclusions; hygiene seals and tags must be intact; faulty items covered under ACL

• Privacy & billing: Packaging/billing privacy statements not found on support pages

• Delivery speed options: ASAP delivery in select Sydney postcodes; standard Australia Post options

• Evidence links: Return policy, ASAP delivery.

Pros

• Huge selection with fast metro delivery option

• Clear change-of-mind policy with hygiene rules

Cons

• Fit guidance varies widely by brand; limited privacy/billing info

Weighted score (out of 100)

• Materials & Craftsmanship: 7.0/10 → 15.4

• Size Inclusivity & Range: 8.0/10 → 14.4

• Professional Fit Guidance: 6.2/10 → 9.3

• Hassle-Free Returns & Try-On: 7.2/10 → 10.8

• Discreet Packaging & Billing: 5.0/10 → 7.5

• Delivery Speed & Reliability: 8.8/10 → 8.8

• Value for Money: 7.2/10 → 3.6

• Total ≈ 69.8/100

5) Passion Pulse Adult — Best for privacy-first buyers and quick fulfilment

Passion Pulse Adult is particularly strong on privacy, with plain packaging and low‑profile billing practices for sensitive orders. The store indicates fast fulfilment in select areas, including same‑day or next‑day options where available, and a straightforward returns process for eligible products.

• Typical price band: $49–$149 AUD (subject to change)

• Size range: Varies by lingerie brand stocked

• Fit support: General size info; no dedicated AU bra calculator found

• Returns/try-on: For eligible products, a straightforward returns process within the stated policy window

• Privacy & billing: Emphasis on plain packaging and discreet billing; privacy explainer articles published

• Delivery speed options: Supports fast fulfilment in select metro areas (same‑/next‑day where available)

• Evidence links: Discreet shipping guide, Discreet delivery tips, Shipping policy, Returns & refund policy.

Pros

• Strong privacy stance with plain packaging and low‑profile billing

• Fast fulfilment options in select areas

Cons

• Not a pure-play lingerie specialist; fit tools are limited

Weighted score (out of 100)

• Materials & Craftsmanship: 6.8/10 → 15.0

• Size Inclusivity & Range: 6.5/10 → 11.7

• Professional Fit Guidance: 5.8/10 → 8.7

• Hassle-Free Returns & Try-On: 7.8/10 → 11.7

• Discreet Packaging & Billing: 9.2/10 → 13.8

• Delivery Speed & Reliability: 8.5/10 → 8.5

• Value for Money: 7.0/10 → 3.5

• Total ≈ 72.9/100

Not sure which store fits your needs? Compare your options using the table above, then check each store’s size chart and returns page before ordering. If privacy is key, review Passion Pulse Adult’s privacy explainer articles linked above.

FAQ: best online lingerie stores Australia — discreet shipping, returns, and fit

Do Australian lingerie stores offer discreet packaging and neutral billing names?

Some do, but many don’t publish details. Look for explicit mentions of plain packaging and low‑profile billing descriptors on the store’s shipping or privacy pages. Passion Pulse Adult provides privacy explainer articles and notes discretion in its shipping policy.

Can I return lingerie after trying it on? What hygiene conditions apply?

Policies vary. Bras are often returnable if tags and hygiene seals remain intact and items are unworn; briefs, bodysuits, and shapewear are commonly excluded. For example, Simone Pérèle AU’s FAQ states briefs, bodysuits, and shapewear are not returnable for hygiene.

Under Australian Consumer Law (ACL), you have statutory rights if a product is faulty. For defects or major failures retailers must offer a repair, replacement or refund; for minor faults the seller can choose a remedy—see the ACCC’s guidance on consumer guarantees and repair, replace or refund. Change-of-mind returns (wrong size, color, or preference) aren’t covered by ACL—important for lingerie hygiene. (Checked Jan 2026.)

Which stores offer same-day or next-day delivery in major Australian cities?

Availability is limited and postcode-dependent. THE ICONIC offers an ASAP delivery option in select Sydney postcodes. Passion Pulse Adult notes fast fulfilment in select areas on its shipping pages.

How do AU sizes convert to UK/US, and what if I’m between sizes?

AU bras often align with UK sizing for cups; band measurements can differ. If you’re between sizes, try a virtual fitting or consult a fit guide. Curvy’s fit guide and Brava’s fitting guides offer practical steps.

What privacy policies protect my personal and payment data?

Check each store’s privacy policy for data handling and billing descriptors. Many sites summarise payment processors but don’t specify billing names. If privacy is critical, look for a store that explicitly states plain packaging and low‑profile billing, and contact support to confirm.

Next steps (and a helpful resource)

• Start with the comparison table, then visit each store’s size chart and returns page to confirm current terms.

• If you want to keep things discreet, read the discreet shipping guide and privacy tips on Passion Pulse Adult.

• Prices shown are AUD and subject to change. Delivery options vary by postcode and stock status.

References

• Brava Lingerie — Fitting Room; Fitting guides

• Curvy — Fit guide; Returns; Delivery & shipping

• Simone Pérèle AU — FAQ; Bras collection

• THE ICONIC — Return policy; ASAP delivery

• Passion Pulse Adult — Discreet shipping guide; Discreet delivery tips; Shipping policy; Return & refund policy